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Strategic Market Researchand Intelligence

Comprehensive market analysis, competitor intelligence, and consumer insights to identify growth opportunities and market trends.

Market sizing & forecasting
Competitive landscape analysis
Consumer behavior studies

Strategic Market Research and Intelligence

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Why market research?

Market research is the collection and analysis of information about the marketplace, target consumers & competition. Understanding industry shifts, changing consumer needs and preferences, and trends, among other things, can shape where a business chooses to focus its efforts and resources. Market research is an effective tool to assist your business planning.

Market keeps moving forward leaving behind an invisible trace. The most challenging task in Market Analysis is to pick up those clues to predict where the market is heading

— Real Plan Consulting Team

PRIMARY RESEARCH

Primary research is the research you conduct yourself. It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.

QUALITATIVE RESEARCH

The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behaviour. Various methods of qualitative research include computer assisted telephonic interviews (CATI), computer assisted personal interviews (CAPI), computer assisted web interviews (CAWI)

QUANTITATIVE RESEARCH

The Quantitative Market Research deals with the hard facts and statistical data which are quantified to draw inferences about the customer’s behaviour, attitude and preferences in numerical terms that can be easily interpreted and compared with other data facts. Various methods of quantitative research include focus group discussions, depth interviews, ethnography.

SECONDARY RESEARCH

Secondary research (also known as desk research) looks at data that has already been published by others. It includes reports and studies from other companies, government organizations & trade associations (Public and Commercial Sources).

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Different types of Market Research that we undertake

Deep expertise across diverse sectors delivering measurable results.

Market Description-Profiling Segmentation Surveys

Determining the size and relative market share of the market and to identify who the customers are, who are not, and why they are or are not your customers.

Attitudes And Expectations Surveys

Understanding the attitudes of customers and to know if the product meets customer expectations.

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Understanding the attitudes of customers and to know if the product meets customer expectations.

New Product Concept Analysis Surveys/ Product Testing

Understanding the likes and dislikes about the product concept.

Product Positioning Surveys (Competitive Market Position)

Understanding the view of the market relative to the competition.

Sales Force Effectiveness Surveys

Getting a 360-degree understanding on the sales activities, performance and effectiveness in producing the desired and measurable effect or goal.

Product Acceptance Surveys

Estimating the demand for new products and to evaluate its acceptability and likelihood of purchase.

Advertising Testing Surveys

Mapping the hierarchical attributes, benefits, and values that are associated with and portrayed by an advertisement and to analyse the effectiveness of the message conveyed in an advertisement.

Brand Equity Analysis Surveys

Knowing the psychological value that a brand holds in the marketplace.

Product Demand And Pricing Analysis Surveys

Developing market share estimates of market potential and to estimate optimal price points.

Sales Forecasting And Market Tracking Surveys

Giving an expert opinion on market estimation and to predict the course for future purchases.

Customer Service Surveys

Focusing in detail on the actual customer service that was received, the process involved in receiving that service, and the evaluation of the participants in the service process.

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Market Research case studies. Real Strategies. Real Impact.

Our case studies highlight how we help businesses navigate complex challenges, uncover opportunities, and build strong foundations for sustainable growth.