Scientific Location andSite Analysis
Strategic site selection and location planning for retail, commercial, and industrial projects with data-driven insights.
- Demographic profiling
- Catchment area analysis
- Accessibility studies
Why location analysis?
Location analysis is a scientific technique for discovering, assessing, and specifying the optimal site for a business to serve demand efficiently.
Location is the key to most businesses, and entrepreneurs typically build their reputation on a particular spot.
— Real Plan Consulting Team
Various aspects of Location Analysis that we carry out
Deep expertise across diverse sectors delivering measurable results.
Vacant Land/Site Study
Demarcation of physical location and performing site suitability assessment.
Settlement Evaluation
It involves demographic study (population assessment), economic profiling (employment generators) & educational profiling (schools & colleges density)
Competitor Assessment
It involves determination of price matrix, floor space analysis, footfall analysis, consumer traffic analysis (peak vs non-peak), sales analysis through mystery audits.
Real Estate Evaluation
It involves residential and commercial real estate evaluation.
Influencers/Stakeholders Research
Surveying all influencers/stakeholders involved to arrive at consumer visiting patterns, consumer preferences, push-pull factors and to assess demand.
Market Intelligence
Analysis of macro market & micro market trends and also future proposals.
Connectivity And Accessibility
It involves assessment of connectivity and accessibility of the proposed site from major potential settlements, different modes of transport and its proximity to important hubs.
Influence Zone Mapping
Mapping of prospective influential reach of business in terms of primary, secondary and tertiary zones.
Financial Feasibility
It involves suggestion of various development options in case of vacant land, break-even point and payback period analysis.
Potential Hotspots
Recommendation of potential hotspots (ranking of hotspots also done in-case of more than one option) for viable opportunities towards commercial establishment.
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